In business as in life, vision precedes everything.
This has never been more relevant than today, as we stand at the crossroads between the industrial and digital ages. We must be intentional about creating a vision for our business that is both sustainable and profitable in our new digital economy. Your organization’s future innovation and success depend on the vision you craft today. And that vision needs to be shaped by the digital experiences you’re offering your customers, employees, and stakeholders.
Until you can clearly see your destination, you’ll spend your time chasing whatever catches your eye and running down dead-end streets. You’ll waste precious time and resources on things that aren’t moving you toward your ultimate goal. And you’ll burn out, weary with putting in so much effort for so little in return.
There’s a lot of noise out there about digital technologies and other innovations. All of those voices can leave you feeling confused about what to do and which tools to use. But if you have a clear, digital business vision guiding you, you’ll be able to make wiser, more informed decisions that ensure your clients have the kinds of experiences they’re searching for.
Welcome to the era of experience, shaped by digital transformation and innovation!
The era of product and service alone is over. Today’s consumers are searching for meaningful, immersive experiences. That’s why your business must be clear about its digital vision. If you aren’t, there are dozens of others waiting in the wings, working on innovative solutions and experiences that will wow your customers and leave them asking, “Who are you again?”
That’s why your business’s greatest need this year is a clear, compelling, digital vision. This is what will give you the competitive advantage you’ve been searching for: A Priceless digital experience vision.
Crafting a powerful vision lies at the heart of the Priceless Digital Experience. In fact, we feel so strongly about it that we don’t believe you can make any real progress until you’ve been intentional about clarifying and refining your digital vision.
So, why is an outstanding digital vision so important?
Because it inspires your employees to see their work as meaningful and important, compelling them to work harder and more passionately.
It also motivates your customers and clients to choose you over the competition and to remain with you over the long haul, even becoming business advocates. Why? Because you’re offering more than a product or a service. You’re providing a priceless experience that leaves them transformed.
This exceptional, digital vision gives everyone involved in your business or organization a picture of the innovative future you are building for your stakeholders, making it easier to focus and streamline your efforts.
How people’s values have changed
Today, this is even more necessary since people’s values have shifted. The COVID-19 crisis caused countless people to re-evaluate what’s important and meaningful in their lives. For example, many employees are now choosing the flexibility of working from home over increases in salary, so they’re more available to care for their loved ones. And people have been walking away from their jobs en masse when businesses don’t allow that kind of flexibility. To put it simply, we are in a completely different mindset than that of the industrial age.
The whole idea of value has been upended, leaving your business vulnerable unless you get to know your clients and deeply reflect on the digital experiences, you’re offering to them.
Once you’ve captured a memorable and digitally sustainable vision for your business or organization, you’ll have something that can add meaningful value to your business in today’s digital age. Vision is the thing that turned a corner coffee shop into Starbucks, transformed a garage-based PC business into Microsoft, one of the largest corporations in the world, and Apple into a cult. The difference between those companies and their competitors was vision. Digital transformation allows us to achieve even more than that today.
A vision is more than a business gimmick. It’s the foundation of your future.
That’s why we believe your digital vision should be a priceless digital experience vision, creating wealth for you and all your stakeholders. But it won’t just create monetary wealth. It will create value throughout your business or organization in the form of meaning, security, agility, confidence, sustainability, services, memorable experiences, and more.
Years ago, telecommunications companies made a fortune selling phone calls to clients. These communications were valuable, and they are still valuable today in the digital age. But people don’t spend large sums for phone calls anymore because they can do it for free using WhatsApp, Skype, Messenger and more. The telecom business has been reinvented, offering different experiences that suit today’s world. This is how value is reinvented alongside the business vision.
So, if you want to get the most out of your business this year, you need a memorable digital age vision for the next 2 to 5 years.
How I can help you
As a professional who has worked with countless executives and entrepreneurs in a variety of niches, I have helped craft and implement many business visions, from Fortune 500 organizations to SMBs that are winning today. I have a genuine perspective on the visioning process and a proven signature method. And all this first quarter, I am focusing on empowering business executives by helping them pen their business’ Digital visions that will guide them through this upcoming year and beyond.
I still have space for a handful of executives to get this exclusive service, but these spots won’t be open for long.
Would you be interested in developing a profitable and innovative digital vision or refining the current one for your business or organization? If so, I’d love to guide you through the process.
You may contact me here to find out about my availability and let me know when a convenient time would be for us to have a brief consultation. Then, we can take things from there.
M. Nadia Vincent